The main purpose of Real Estate Marketing whether by using mail-outs, thank you cards, or birthday cards is to sell more homes. Many Realtors are searching and searching for a Golden Goose of Real Estate Marketing. What they have failed to see is if they would turn around and show appreciation to their past customers they would find their customers are the Golden Goose they have been searching for. The key is to learn how to feed the goose to get golden eggs.
Most home buyers after the first year can not even remember if their Realtor was a male or female much less remember their name. This is going to make it extremely difficult for them to refer you business. Most Real Estate Marketing tools don't allow you to stay in front of your clients on a personal level. It would be fair to say that 98% of mail is junk, bills, or self-promoting blast mail outs. When a client receives a personal handwritten card it stands out like a thousand dollar bill. Consistent personal cards will guarantee you to be on the top of your customers mind which will lead to referrals and those lead to sales.
One might say "this all sounds good to stay in front of your customers on a personal level but I have 400 or 500 or even a 1000 past clients and I can't write a card every 45 days to stay in front of them."
There are many online card company which prints, stuffs, and mails your cards with your Signature with a real stamp. They even can add gifts to your card such as brownies, cookies, chocolates, gift cards and book! There are over 10,000 cards to choose from and you can even create your own cards. If you have any picture you would like to send someone, just load it on the system, type a message on the front, and they will send it for you. You can send just one card or thousands with the click of the mouse. With the internet available to anyone it is easy to find a company to meet your Real Estate Marketing needs.
Most home buyers after the first year can not even remember if their Realtor was a male or female much less remember their name. This is going to make it extremely difficult for them to refer you business. Most Real Estate Marketing tools don't allow you to stay in front of your clients on a personal level. It would be fair to say that 98% of mail is junk, bills, or self-promoting blast mail outs. When a client receives a personal handwritten card it stands out like a thousand dollar bill. Consistent personal cards will guarantee you to be on the top of your customers mind which will lead to referrals and those lead to sales.
One might say "this all sounds good to stay in front of your customers on a personal level but I have 400 or 500 or even a 1000 past clients and I can't write a card every 45 days to stay in front of them."
There are many online card company which prints, stuffs, and mails your cards with your Signature with a real stamp. They even can add gifts to your card such as brownies, cookies, chocolates, gift cards and book! There are over 10,000 cards to choose from and you can even create your own cards. If you have any picture you would like to send someone, just load it on the system, type a message on the front, and they will send it for you. You can send just one card or thousands with the click of the mouse. With the internet available to anyone it is easy to find a company to meet your Real Estate Marketing needs.
SHARE THIS ARTICLE :
0Awesome Comments!