Why Your Business Needs Facebook?

By this point in time, most people have at least heard of Facebook, even if they are not familiar with exactly what it is or how it works. The website was originally founded as a way for college students to connect with one another but has grown to span almost every demographic and currently has over four hundred million users around the globe. If you are not sure about Facebook for your business, here are some of the reasons why it is essential for you to not only learn about it, but make Facebook a part of your social media strategy:

Connect with your customers
Facebook offers a way to communicate with your customers directly, giving them an opportunity to establish a relationship with your company. This not only helps you determine what your customers want and need, but also helps establish and maintain brand loyalty.

Enhance optimization
Both the initial page you create and anything that you post on or link to that page can positively impact your SEO efforts. By creating more content, there are more opportunities for publication online, increasing the likelihood that search engines such as Google will recognize it.

Protect and promote your brand
One of the important things to remember about democratic social media sites such as Facebook is that anyone can post anything about almost any topic, including your business. Instead of working to correct any errors or negative information that someone puts online, you can take the proactive step of establishing an official page for your company that customers will find before they encounter any imposters.

Other great reasons to consider:
- A Facebook page will protect and promote both on Facebook itself and on Google
- Facebook ads offer a unique way to target specific demographics with promotions
- Establishing fans and friends on Facebook will open communication to your customer base in a new and measurable way

The bottom line is simple: social sites are not a passing trend, and they are definitely not just for kids anymore. The active membership on this popular site is huge and growing, making it an important place for your business to establish a presence. Not only will this allow you to ensure that your brand is represented in the way you would prefer, but it will open new opportunities for marketing and promotions, allowing you to make the most out of the opportunities available on Facebook.